Product Catalog Blueprint

Structure your catalogue once, so it still makes sense at two hundred products.

What's inside

• Deciding the model first: what is a product, a variant, or a separate listing
• Naming conventions that survive scale — titles, handles and a worked SKU scheme
• Variants and options in depth, and the combinatorial trap to avoid
• Digital products: the non-physical toggle, attaching files, versioning, and what breaks per variant
• Writing product descriptions with a repeatable structure
• Images: ratios, file sizes, naming, alt text and a budget-free workflow
• Collections: manual versus automatic, rule design and sort order
• Tags, product type and vendor — a taxonomy that does not rot
• Price, compare-at and cost per item, and how to run a sale honestly
• CSV import and export, bulk editing, and how to test an import safely
• Catalogue SEO: handles, meta descriptions and redirects when you rename or delete
• A full catalogue audit checklist

Who it's for

Anyone whose catalogue is about to grow, or has already grown past the point of being manageable. Not for stores with three products that will never have more.

Format and delivery

• 37 pages, PDF (A4), approximately 1.2 MB
• Delivered instantly by email and download link after payment
• Readable on any computer, tablet or phone — no app required
• Digital product. Nothing is shipped.

Sellwyn is an independent publisher and is not affiliated with, endorsed by, or sponsored by Shopify Inc. Nothing in this guide is legal, tax or financial advice.