Store Administration Playbook

Run the store in twenty minutes a day instead of letting it run you.

What's inside

• The order lifecycle end to end, and where orders get stuck
• Fulfilment: physical, digital and partial — and what to do when delivery fails
• The digital goods desk: re-issuing links, versioning files, and the tickets that repeat
• Customer service that scales, with copy-paste templates for the nine common situations
• Refunds, returns, cancellations and exchanges — the decision table
• Fraud and risk: which orders to cancel, and how to cancel one politely
• Inventory: thresholds, stocktakes, and what 'continue selling' really does
• Customers, consent and building a list you are allowed to email
• Discounts: stacking, expiry hygiene, and how discounting quietly destroys margin
• Email notifications, deliverability and sender authentication
• The six numbers worth reading weekly, and the vanity metrics to ignore
• Apps, staff and access audits
• The daily, weekly and monthly operating routine, plus a full administration checklist

Who it's for

Store owners past launch who want the day-to-day work to stop being improvised. Not for anyone who has not opened a store yet — start with The 48-Hour Store Launch.

Format and delivery

• 40 pages, PDF (A4), approximately 1.1 MB
• Delivered instantly by email and download link after payment
• Readable on any computer, tablet or phone — no app required
• Digital product. Nothing is shipped.

Sellwyn is an independent publisher and is not affiliated with, endorsed by, or sponsored by Shopify Inc. Nothing in this guide is legal, tax or financial advice.