{"product_id":"store-administration-playbook","title":"Store Administration Playbook","description":"\u003cp\u003e\u003cstrong\u003eRun the store in twenty minutes a day instead of letting it run you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eThe order lifecycle end to end, and where orders get stuck\u003c\/li\u003e\n    \u003cli\u003eFulfilment: physical, digital and partial — and what to do when delivery fails\u003c\/li\u003e\n    \u003cli\u003eThe digital goods desk: re-issuing links, versioning files, and the tickets that repeat\u003c\/li\u003e\n    \u003cli\u003eCustomer service that scales, with copy-paste templates for the nine common situations\u003c\/li\u003e\n    \u003cli\u003eRefunds, returns, cancellations and exchanges — the decision table\u003c\/li\u003e\n    \u003cli\u003eFraud and risk: which orders to cancel, and how to cancel one politely\u003c\/li\u003e\n    \u003cli\u003eInventory: thresholds, stocktakes, and what 'continue selling' really does\u003c\/li\u003e\n    \u003cli\u003eCustomers, consent and building a list you are allowed to email\u003c\/li\u003e\n    \u003cli\u003eDiscounts: stacking, expiry hygiene, and how discounting quietly destroys margin\u003c\/li\u003e\n    \u003cli\u003eEmail notifications, deliverability and sender authentication\u003c\/li\u003e\n    \u003cli\u003eThe six numbers worth reading weekly, and the vanity metrics to ignore\u003c\/li\u003e\n    \u003cli\u003eApps, staff and access audits\u003c\/li\u003e\n    \u003cli\u003eThe daily, weekly and monthly operating routine, plus a full administration checklist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eStore owners past launch who want the day-to-day work to stop being improvised. Not for anyone who has not opened a store yet — start with The 48-Hour Store Launch.\u003c\/p\u003e\n\u003ch3\u003eFormat and delivery\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e40 pages, PDF (A4), approximately 1.1 MB\u003c\/li\u003e\n    \u003cli\u003eDelivered instantly by email and download link after payment\u003c\/li\u003e\n    \u003cli\u003eReadable on any computer, tablet or phone — no app required\u003c\/li\u003e\n    \u003cli\u003eDigital product. Nothing is shipped.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSellwyn is an independent publisher and is not affiliated with, endorsed by, or sponsored by Shopify Inc. Nothing in this guide is legal, tax or financial advice.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sellwyn","offers":[{"title":"Default Title","offer_id":55140469375295,"sku":"SW-105","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/7941\/2287\/files\/SW-105_Store-Administration-Playbook_2048.png?v=1787151091","url":"https:\/\/sellwyn.us\/products\/store-administration-playbook","provider":"Sellwyn","version":"1.0","type":"link"}