{"product_id":"product-catalog-blueprint","title":"Product Catalog Blueprint","description":"\u003cp\u003e\u003cstrong\u003eStructure your catalogue once, so it still makes sense at two hundred products.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eDeciding the model first: what is a product, a variant, or a separate listing\u003c\/li\u003e\n    \u003cli\u003eNaming conventions that survive scale — titles, handles and a worked SKU scheme\u003c\/li\u003e\n    \u003cli\u003eVariants and options in depth, and the combinatorial trap to avoid\u003c\/li\u003e\n    \u003cli\u003eDigital products: the non-physical toggle, attaching files, versioning, and what breaks per variant\u003c\/li\u003e\n    \u003cli\u003eWriting product descriptions with a repeatable structure\u003c\/li\u003e\n    \u003cli\u003eImages: ratios, file sizes, naming, alt text and a budget-free workflow\u003c\/li\u003e\n    \u003cli\u003eCollections: manual versus automatic, rule design and sort order\u003c\/li\u003e\n    \u003cli\u003eTags, product type and vendor — a taxonomy that does not rot\u003c\/li\u003e\n    \u003cli\u003ePrice, compare-at and cost per item, and how to run a sale honestly\u003c\/li\u003e\n    \u003cli\u003eCSV import and export, bulk editing, and how to test an import safely\u003c\/li\u003e\n    \u003cli\u003eCatalogue SEO: handles, meta descriptions and redirects when you rename or delete\u003c\/li\u003e\n    \u003cli\u003eA full catalogue audit checklist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone whose catalogue is about to grow, or has already grown past the point of being manageable. Not for stores with three products that will never have more.\u003c\/p\u003e\n\u003ch3\u003eFormat and delivery\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e37 pages, PDF (A4), approximately 1.2 MB\u003c\/li\u003e\n    \u003cli\u003eDelivered instantly by email and download link after payment\u003c\/li\u003e\n    \u003cli\u003eReadable on any computer, tablet or phone — no app required\u003c\/li\u003e\n    \u003cli\u003eDigital product. Nothing is shipped.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSellwyn is an independent publisher and is not affiliated with, endorsed by, or sponsored by Shopify Inc. Nothing in this guide is legal, tax or financial advice.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sellwyn","offers":[{"title":"Default Title","offer_id":55140469309759,"sku":"SW-103","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/7941\/2287\/files\/SW-103_Product-Catalog-Blueprint_2048.png?v=1787151290","url":"https:\/\/sellwyn.us\/products\/product-catalog-blueprint","provider":"Sellwyn","version":"1.0","type":"link"}